Resources Library by ANA

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004

Author: ESOMAR B.V.

December 1, 2004

Using customer-based ideation to drive new product development

This paper demonstrates how companies charged with new product development can use an effective, low-cost, qualitative market research methodology to drive the development of new, market-driven products.Most companies face the challenge of developing...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mark Silverberg, Jim Thomas

November 28, 2004

Focus group research: A misunderstood history

The presentation traces the origination and development of focus groups from the methods beginning in 1941 at the hands of Robert Merton of Columbia University, New York.Attention is given to the intellectual ethos from within which focus groups...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: David E. Morrison

November 5, 2003

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Marta Hoffmann, Gábor Lajtos

Companies: Unilever, KANTAR TNS Malaysia

November 5, 2003

Can you be half-pregnant?

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Michael Mayernik

November 5, 2003

Research for innovation

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Monica Bueno

Company: Philips International

November 5, 2003

The demise of the staid and the mute, evolve or fade away!

Has technology invaded the domain of qualitative research? Are we, as researchers utilizing it to our advantage?This paper addresses the overall needs regarding reporting, conclusions, and an action standard, i.e. operational use of the qualitative...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Dipen Mehta

November 5, 2003

Life stage is losing its meaning

This paper looks at the changes taking place within western societal values and more specifically at the implications for brands and advertising. It is based upon exploratory qualitative research conducted in the United Kingdom and Germany in August...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Daniel Plettenberg, Jennifer Whyte, Aine O'Donoghue

March 30, 2003

Virtual concept testing for the fragrance industry

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Daniel Coates, Ian Lyle

March 16, 2003